Reveal your invisible sales pipeline.
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AI-driven Visitor ID
People ID + Insights
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Free Plan
From Anonymous Visitor To Email Outreach in Seconds
98% Of Your Traffic Is Anonymous. Identify, Capture And Engage Your Hidden Leads Before They Exit.

  • < 1sec

  • < 3sec

  • 30-60 sec

Automated
Convert Anonymous Visitors into Identified Companies
Instantly turn a digital signature and IP address into a full company profile.
Automated
Identify Key Contacts
Reach the right contacts and decision makers at the companies browsing your brand.
Automated
Create and Sync Leads
Automatically push companies and key contacts that match your persona to your database.
Automated
Trigger Personalized Email Nurturing To Engage
Deliver personalized outreach to a visitor's inbox in real-time.
Step 1
LEADFWD IDENTIFIES THE COMPANIES VISITING YOUR WEBSITE.
Using the power of Artificial Intelligence (AI), LeadFWD scans your traffic in real-time to deliver dozens of insights – like company sector, key personnel, social footprint, contact info and more – to create rich company and contact profiles. All of these critical insights are available to your sales team with just a click, saving an average of 20 minutes of research per lead.
Firmographics
Industry and Sector
Technographics
Office Phone Contact
Employee Count
Web Traffic Ranking
Key Decision Makers
Social Profiles
Custom Views and Feeds
Create custom lead feeds to filter companies from a certain geographical region, an AdWords campaign or with a positive quality score.
Real-Time Monitoring
Our Visitor Analytics and Identification is updated in real-time, giving your sales team instant access to engaged leads -- without delay.
See What Visitors Do
See which pages your visitors are looking at, how much time they’ve spent and how they found you.
Custom Alert Policies
Alert your sales team when a lead that meets certain criteria arrives on your site.
Technographics
Gain valuable insight into the technology buying habits of your leads by viewing their current tech stack up close.
Step 2
LEADFWD IDENTIFIES KEY PEOPLE
LeadFWD identifies the right decision makers for you to contact. Browse by specific job titles to get their direct email addresses or base your search on their areas of interest, seniority level or departments.
Professional Bio
Current Title and Role
Linkedin Profile
Geographical Location
Work Email
Office Phone Contact
...and so much more
Export leads to any CRM or MAP
If you’re using a CRM other than Salesforce, SugarCRM or SuiteCRM, you can easily export CSV files from LeadFWD and upload them into your CRM system or Marketing Automation Platform.
Step 3
TURN IDENTIFIED COMPANIES AND PEOPLE INTO ACTIONABLE LEADS
Autopilot
LeadFWD is the only platform that leverages the power of AI to capture visitor interest, identify the specific companies browsing your website, identify key decision-makers at those companies and then automatically add them to your marketing database as a new lead.
Filter by Specific Persona
Using smart filters, LeadFWD allows you to focus on companies and people that matter most. Sort your website traffic by locale, company size, device being used or by visitor quality...and many more. As LeadFWD identifies people within a company, look at only employees in the marketing department or key decision makers only. The choice is yours.
Map Insights to Fields
Customized field-mapping allows you to choose exactly what information you’d like to update in your Marketing Database or CRM based on insights discovered by LeadFWD.
Built-in Marketing Database
LeadFWD comes enabled with a full Lead Management platform to allow your marketing team to nurture leads until they’re ready for the sales team.
Automated Lead Generation and Nurturing for your CRM
Lead Automation
Configure Lead Automation to push companies and contacts to your CRM immediately upon identification, including mapping insights and intelligence. All in real-time.
Avoid Duplicates
LeadFWD can make sure you never create a company or contact that already exists by allowing you to import a list of your existing customers’ domains.
Route Leads to Sales
Automatically assign and route new leads to specific CRM users -- or create dynamic routing rules like a round robin.
Personalize Sales Emails
LeadFWD makes it easy to deliver a personalized email experience to every lead, leveraging dozens of insights and data fields with the power of AI.
Step 4
Build and Deliver Personalized Drip Sequences Automatically
Outreach Automation
Configure our ‘always on’ automation and LeadFWD will capture identified companies’ key contacts based on your ideal persona and add them to your database while triggering a personalized email sequence.
Personalize at Scale
As your sales pipeline grows, so will insights LeadFWD discovers. Utilize the wealth of information with AI-powered, personalized emails sent in real-time as new leads are identified and brought into the marketing database. Stay engaged while lead interest is high.
Smart Delivery Schedule
Pick the most optimal delivery windows for your messages using calendar days instead of static ‘after X days’ and at all-hours. Recipients can easily detect automation -- our objective is to make every email sent ‘feel’ like a personal email.
CRM Personalization
Take advantage of custom fields and data attributes from your CRM and your sales team when building your personalized email sequence templates.
Automatic Activity Reporting
to your CRM
LeadFWD can automatically push campaign metrics such as opens, clicks, opt-outs to your CRM in real-time.
Identify Visitors from Email Clicks
Email click-thru activity that originates from email sequences sent by LeadFWD is another channel that identifies specific people who are browsing your website and attributes site behavior to their profile.
Automatic Follow-up
Trigger additional email follow-ups based on specific behaviors and activities from your leads, such as viewing a priority website page like pricing or testimonials.
Test and Optimize
Our drag n’ drop sequence manager makes it easy to shuffle content based on performance and introduce priority content that needs to be sent before anything else.
Prospect Explorer
Feed Your Sales Pipeline with Fresh, Targeted Leads.
Build Ideal Accounts
Start out by setting a few parameters — like industry, employee count, geographical location and more — and our Prospect Explorer platform will create a list of targeted accounts that fit your unique criteria.
Find the Right Contacts
It's easy to connect with the right person within target accounts, too. Just create your preferred contact persona — with role, seniority, title or name — and Prospect Explorer will return full intelligence profiles.
Fresh Lead Delivery
Schedule weekly deliveries of fresh-targeted leads and start your week off right. Our platform can deliver leads directly to your CRM, a LeadFWD Marketing Database or a Spreadsheet (Export).
Humans + AI
We do not rely on a single source for data or a static database of companies. Prospect Explorer combines human validation with AI efficiencies to build highly targeted accounts and leads.
Generate Traction Now
Generating consistent, organic website traffic takes time. But you need leads now. Increase your brand’s footprint and introduce yourself to businesses that haven’t heard of you using Prospect Explorer. Generate leads today to close business tomorrow.
Automated Outreach
As Prospect Explorer discovers new accounts and leads, you can configure Lead Automation to begin personalized outreach that works entirely on autopilot. Set it and forget it.
Prospect By Domain
Build targeted lead lists from company web domain(s) with full contacts. An ideal solution ahead of tradeshow events or for developing organic target accounts.
Compliance
Prospect Explorer is a B2B lead building platform. We do not offer or deliver personal data. The only data we offer and deliver is enterprise/business intelligence and contacts.
Account Based Marketing
Engage the right people at the right accounts, automatically
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icon-check-circleCreated with love by @immaulana.
An estimated 6.8 stakeholders now has to formally sign off on each purchase, up from 5.4 in 2014
Account-Based Marketing (ABM) organizes marketing activities and metrics around an entire company or organization, instead of a single individual.
This strategy empowers your team to effectively target every stakeholder with a unified message and then measure the performance as a whole.
icon-check-circleCreated with love by @immaulana.
Prioritize companies and accounts based on their journey and engagement on your website.
LeadFWD can automatically recognize buying intent signals from companies engaging with your website so that you can act quickly to capture and trigger outreach -- all based on your unique criteria.
icon-check-circleCreated with love by @immaulana.
Target the right audience at the moment they’re most engaged with your brand. Well before your competitors.
Configure “always on” automation that is persona-based to instantly identify the right contacts at companies researching your brand -- and then trigger personalized outreach before they exit your website. Stay ‘top of mind’ at the top of their inbox.
icon-check-circleCreated with love by @immaulana.
Get Notified for Website Behavior from Your Active Sales OpportunitiesENTERPRISE CRM
LeadFWD is the only platform that leverages the power of AI to capture visitor interest, identify the specific companies browsing your website, identify key decision-makers at those companies and then automatically add them to your marketing database as a new lead.
Measure Your Results and Optimize
Dramatically increase the ROI from your existing traffic spend using LeadFWD.
Optimize Your Ad Spend
LeadFWD can help optimize and realign your ad spend by identifying the traffic sources and campaigns producing the most qualified leads, sales deals and revenue.
Powerful Email Insights
Get access to detailed reports; monitor your open rates, click-through rates, and connect email activity with site behavior. Easily identify your best performing campaigns and messaging, so you optimize your email sequences.
A/B Testing
Quickly and easily test different elements of your campaign like email template variants, sending times etc. Find out what works for you.
Resources
Helpful guides, best practices and platform datasheets. Sharing is encouraged :)
GUIDES AND WHITEPAPERS
Turn anonymous visitors into actionable leads
Sorry, business domains only.
GUIDES AND WHITEPAPERS
Stay personal at scale with email automation
Sorry, business domains only.
GUIDES AND WHITEPAPERS
Convert more visitors with on-site messaging
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GUIDES AND WHITEPAPERS
3-steps to reveal your invisible sales pipeline
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DATASHEET
Built from the ground-up with data privacy in mind.
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DATASHEET
Industry leading partners in network infrastructure, security and availability.
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DATASHEET
Automated Account-Based Marketing in 60 seconds or less. No forms. No humans.
Sorry, business domains only.
DATASHEET
AI-driven email nurturing that engages within seconds of a visitor arriving to a website.
Sorry, business domains only.
Have Questions about
LeadFWD?



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Can LeadFWD identify every visitor to my site?+
- Can LeadFWD identify every visitor to my site? No, it is not possible to identify every single visitor on your site. Not every visitor signature is adequate to identify the company that is browsing and not every visitor will convert on your website. But, you will certainly identify and convert more visitors into opportunities with LeadFWD, than you would without.
Does LeadFWD use cookies to identify visitors?+
- Does LeadFWD use cookies to identify visitors? We do not rely on cookies to identify an anonymous visitor, but we do utilize cookies to analyze site behavior by specific site visitors (identified and anonymous). We also utilize cookies to help target Leadbox, to ensure visitors are never overwhelmed or bombarded with too much noise.
Is LeadFWD identifying companies or specific people?+
- Is LeadFWD identifying companies or specific people? We primary identify companies first. Our second layer of functionality is constructed to help convert visitors into specific individuals. Our data enrichment functionality may also identify possible visitors based on their employment with a company that is browsing your site. Our platform will dig as far as possible uncover and reveal insights that will be useful to your sales team.
How many sales can I expect from LeadFWD visitor identification?+
- How many sales can I expect from LeadFWD visitor identification? Every company and customer of LeadFWD is different. Like any other marketing medium, we can’t guarantee or estimate a return. Variables such as traffic volume, quality, messaging and industry play a big role in our platforms output. That’s why we offer a 14-day free trial, so you can have a chance to analyze the quality of your traffic and the data quality of the insights that LeadFWD can deliver.
Is LeadFWD GDPR and CANSPAM compliant?+
- Is LeadFWD GDPR and CANSPAM compliant? Like any compliance matter, there is shared responsibility. Our platform is equipped with tools to specifically address both GDPR and CANSPAM. Our Visitor Identification targets companies and non-personal data for the purposes of revealing your traffic. We do however utilize cookies for other features, such as Leadbox. Our team can assist, just reach out and we can help guide you.
Is there an average ROI that my company can expect?+
- Is there an average ROI that my company can expect? Every company and customer of LeadFWD is different. Like any other marketing medium, we can’t guarantee or estimate a return. Variables such as traffic volume, quality, messaging and industry play a big role in our platforms output. That’s why we offer a 14-day free trial, so you can have a chance to analyze the quality of your traffic and the data quality of the insights that LeadFWD can deliver.
Are leads generated from Prospect Explorer considered “opted-in”?+
- Are leads generated from Prospect Explorer considered “opted-in”? They’re targeted prospects that meet a specific profile that you create with a persona. They are warm prospects when you consider their potential match to your own customer persona, but they’re not pre-qualified. You will need to introduce them to your company and nurture them into customers. This should be done through multiple communication channels, including Linkedin, Twitter, Phone and Email.
Is there an annual contract required?+
- Is there an annual contract required? Yes there is. But you can still choose to pay monthly. If you pay in full annually, you will save 20%.
Can LeadFWD track campaign parameters with Urchin Tags (UTM)?+
- Can LeadFWD track campaign parameters with Urchin Tags (UTM)? Absolutely and we encourage their usage across your entire marketing program. They will permit you to quickly identify which marketing campaigns are generating the most visitors and what those visitors are doing.
Can I export my LeadFWD visitor and conversion data?+
- Can I export my LeadFWD visitor and conversion data? Absolutely. As a CSV or you can utilize our CRM integration add-on to push data directly to your CRM.
How does the data quality grade work?+
- How does the data quality grade work? The data quality grade is based off a number of factors, namely on the amount of insights that can be discovered. We also place more weight on actionable data i.e email address, contact numbers, and the amount of people that can be identified within the company.
How can I filter out the noise from Bots and ISP’s scanning my website?+
- How can I filter out the noise from Bots and ISP’s scanning my website? LeadFWD will automatically filter out anonymous or blocked networks, known ISP and telecommunication companies and BOTS. If a visitor record looks suspicious in your report view, you can also flag it as spam and it will be suppressed from your views.
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