B2B
An ideal prospect needs to be primarily focused on the B2B market. Our ability to identify visitors and then automate engagement is severely limited by data and privacy compliance for B2C.
Struggling at the top-of-the-funnel (TOFU)
An ideal candidate is usually finding success in the middle to end of their sales cycle, but is struggling to fill the top of their funnel. LeadFWD is in a strong position to help these companies.
Has budget or can reallocate their spend
Candidates that meet other qualifying parameters typically come to the table knowing they need some budget allocation. If a new budget isn't possible, reallocating marketing spend to drive better results is a simple approach. Our value-based pricing model will generally alleviate any reservations.
Website traffic, organic SEO or PPC spend.
An ideal prospect is making some level of investment in their web property to drive traffic. Whether that's organic SEO or a PPC strategy. The most optimal results will require 50 to 100 unique visitors per day.
Existing Martech stack is a great opportunity.
LeadFWD plays well with others. We can complement your existing CRM, Marketing Automation, ERP or Email Marketing platform -- very well. We help maximize the value of existing marketing technology.
Strained or limited human resources
The typical apprehension of software buyers is "how much of my time will this take". The beauty of LeadFWD and specifically Managed Growth Services is our unique approach of ‘touch-free’ lead generation and outbound sales. Not only will our team do all of the heavy lifting, but we’ll continue to monitor and optimize the program. All without new team members, new skills or new workloads.

A Custom Feed is simply a segment of your traffic based on industry, geography, company size, page views, duration of their visit, specific pages viewed and much more. We use Custom Feeds to remove ‘noise’ from your traffic and to make it simpler to focus on key personas that are likely to buy your products and services.

A Personalized Sales Email is a simply an email that we deploy to key personas and identified visitors on your web site. It’s an all text message to maximize deliverability (although adding images, like a company logo in signatures is OK) and to closely align with a direct communication. It should be sent on behalf of an actual individual at your company to boost the conversational factor and personalization. We strive to make these emails appear to be from a member of your team and not an automated system. We do this through creative writing, a unique tone and full transparency about why we’re communicating. Our content team collaborates with you on each email piece we develop.

Much like Custom Feeds, our notification policies can be setup based on traffic type. Once again, the idea is to remove the ‘noise’ and focus in on traffic that is more likely to convert. When we identify your key personas in new traffic patterns, we can immediately alert a member or members of your team with the full intelligence profile for the visitor. This can allow them to take action, if appropriate or otherwise be aware of the leads behavior.

There are a few channels to extract leads from our platform and each channel represents a different stage of the sales cycle. You can easily push identified companies and key personas to your CRM (no data-entry required) in real-time as the traffic browses your site. You can setup intervals at anytime to export your data and import it into your CRM, ERP or MAP manually. Or, you can maintain your lead data for the top-of-the-funnel in LeadFWD and only move a lead internally to your sales system once you receive a positive reply/request from our email sales sequences. Its entirely up to you and we can generally align ourselves at any stage of your funnel to conduct a hand-off to sales.

As part of our service offering we can monitor replies to email sequences exclusively or also as part of a group with your team. Your email sales sequences will be sent on behalf of these inboxes and replies will be routed back to the inbox, at which point our platform and Growth Team will analyze the messages for positive responses. Which will then be routed to your team. Custom Sales Inboxes can also be setup as group in cases your team also wants to participate in monitoring replies.

With Sentiment Analysis we harness the power of AI to parse your incoming email replies to separate out Positive, Neutral, Mixed and Negative responses. This enables us to automatically handle and route messages accordingly. As an example, we can route positive messages to your sales team and opt-out recipients that respond negatively. This helps spare your team the time of filtering through emails to decipher dispositions and sort quality leads to pursue.